Avoid the Social Media Scaries: Connect With Your Audience This Halloween

It's spooky season, and here at Krasne Strategies, we love it—pumpkin spice lattes, ghost stories, and lots of decorative gourds.

But of all the things that go bump in the night, the scariest thing these days might just be... social media.

• Monster Mash: Changing algorithms 

• Vampires: Influencers spreading half-truths 

• Ghosts: Viral posts that don’t necessarily bring in customers or revenue 

Let’s face it—social media is evolving rapidly. In 2023, Meta launched a paid version in Europe, offering Facebook users an ad-free experience for €9.99/month. The EU Commission stopped it, but the point stands.

Sure, some might choose that option, but it signals a much bigger shift in the landscape. And consider that TikTok is winding down its $1 billion (yes, billion) creator fund for users in the US, UK, Germany, and France.

As social media companies chase more profit (understandable, they are businesses), their models are changing—and that might not bode well for the return on your time, effort, and money spent on social media marketing.

What if I told you that some Instagram posts only reach 1% of their audience? 

At Krasne Strategies, we’re not saying to abandon social media entirely (I mean, we’re on LinkedIn, aren’t we?). What we are saying is that it’s more important than ever to authentically connect with the audiences that matter most to your work.

Here’s how you can get started:

• Send that newsletter—don’t let it gather dust in your drafts.

• This week, send two personalized emails to a donor, prospect, or evangelist. Share an article or podcast that made you think of them. Bonus points if you schedule a 15-minute virtual coffee catch-up.

• Plan a holiday gathering. It doesn’t have to be elaborate! A simple breakfast with coffee, cinnamon rolls, and breakfast burritos for 10 awesome prospects or clients can go a long way.

These strategies will keep the social media scaries away—no garlic, Ouija boards, or magic spells required.

 🎃 Happy Halloween from all of us at Krasne Strategies!

If you're curious how your organization can amplify its mission and expand its reach, schedule a discovery call here.